​​​With the increasing number of patient choices for “urgent care”, research shows that consumers generally do not differentiate one urgent care brand from others in the community.  In addition, urgent care must increasingly promote its unique value relative to retail health clinics, freestanding EDs, specialized clinics, telemedicine from home, and other care options.  The key is mastering the basics—assuring quality medical outcomes—while also providing memorable patient experiences through:

- Patient-sensitive, empathetic staff
- Memorable facility design
- Processes and systems that are hassle free
- Efficient and error-free  billing and collections.  

The goal is to make your urgent care center the community’s first choice whenever an urgent medical need arises. Using illustrations from the retail and service industries as well as best-in-class urgent care centers, this webinar, led by industry veteran, and thought-leader, Alan Ayers will provide:

Tips and tactics for:

  •  Creating a unique brand of urgent care that will engender patient loyalty and drive positive word-of-mouth
  • Training staff to provide quality patient care
  • Insights to assure quality medical outcomes  
  • Explore the importance of trust and empathy in forging patient loyalty
  • Take away valuable strategies to design a facility  that will bring loyal patients through the door

Speaker:Alan Ayers, V.P. Strategic  Initiatives, Practice Velocity, Board of Directors and Practice Management Content Advisor, Urgent Care Association of America

​​​Alan Ayers has over 10 years experience in strategic planning, business development, clinical operations, sales/marketing and customer service for urgent care, occupational medicine, and primary care facilities of all sizes.  

Ayers has been elected to the Board of Directors of the Urgent Care Association of America (UCAOA) and as its Practice Management Content Advisor, he has served the member base by providing expertise and guidance on emerging issues; identifying market and regulatory trends; defining content, planning educational programs, and speaking at industry events.  

A prolific and award-winning writer, Ayers is practice management editor for The Journal of Urgent Care Medicine (JUCM) and has contributed over 250 industry articles and presentations.

In 2014, Ayers was recognized by the McGuireWoods law firm as one of the nation's 15 Urgent Care Thought Leaders as well as by the Ambulatory M&A Advisor as one of Urgent Care's Top 15 Influencers. 

Prior to serving as Chief Operating Officer of a hospital-affiliated urgent care network, Ayers was a consultant to the retail industry with clients like Walmart, McDonalds, Bank of America, and Verizon Wireless.  He graduated Phi Beta Kappa from the University of North Carolina, has an MBA from the University of Mississippi, and a Masters of Accounting from The Ohio State University where he graduated first in his class.  


REGISTER NOW (Free to Attend!)​

Thursday, May 26, 2016, 1:00-2:00 pm EDT


Proven strategies to create a unique brand of urgent care that will make your facility the community’s first choice when a medical need arises, engender patient loyalty and assure quality medical outcomes.  

   Thursday, May 26, 2016 |1-2 PM ET

If you do not receive confirmation within 2 business days, please call: 
Aron Barkan at 561-674-0082

​​Standing Out In a Sea of Sameness – Strategies For Market and Mind Share in a Ever More Crowded  Urgent Care Market